Turn ad spend and revenue into ROAS, profit, ROI and the break-even ROAS your margin actually needs.
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ROAS compares revenue to ad spend; ROI compares profit to total cost. A 3x ROAS can still lose money if your gross margin is 25% — that is why this calculator asks for margin and shows the break-even ROAS you must beat.
Break-even ROAS is 1 divided by your gross margin. At a 60% margin you break even at 1.67x, so a 2.5x campaign is genuinely profitable, while at a 30% margin the same 2.5x is barely above the 3.33x floor.
There is no universal number. Compare your ROAS to the break-even ROAS implied by your gross margin: anything above it is profitable, anything below it loses money regardless of how large the number looks.
Yes. Add every variable cost tied to the sale — ad spend, platform or agency fees, payment processing and shipping — otherwise the profit figure flatters the campaign.
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